As part of Jordan Brand’s design team at AKQA, I was tasked with developing a training app for youth athletes. We performed a competitive analysis of other training apps and wanted to carve a unique experience for them. This was done by distilling the brand values into 3 core virtues—body, mind, and soul. Content would be sport specific with exclusive content and music. The app would leverage Jordan’s roster of athletes for motivation, mental, and training exercises. Jordan was the G.O.A.T and B23 would be the blueprint for his greatness.